Furqanul Amirur Rifan and Abdur Rohman 2026. Determining Factors Influencing Increased Customer Retention at Pingpong Bites MSMEs in Malang. Public Policy: Jurnal Ilmu Sosial dan Kebijakan. 3, 1 (May 2026), 1–11. DOI:https://doi.org/10.61166/policy.v3i1.18.